Attaining true digital success – whether that be SEO rankings, website traffic or brand awareness – requires both the art and science of content writing. Adopting best practices when writing will not only ensure your website is search engine optimized from a keyword standpoint but will also help your audience find it easily when searching […]

Search engine optimization (SEO) is a strategy used to increase organic search results on Google and other engines, leading to more visits and customers for your company and ultimately greater revenue growth. SEO should be treated as an ongoing process and results may take some time to show. But with consistent effort and determination, your […]

When we think of SEO, we may immediately think of keywords, title tags, meta descriptions, internal linking and image optimization – these all constitute on page seo and optimizing any one can have an enormous impact on your website’s performance. On page SEO is the practice of optimizing web pages to rank higher in search […]

Backlinks are an integral component of any SEO campaign, as search engines rely on them to rank web pages based on authority and evaluate relevance for specific queries. If your page about hedgehogs receives 500 backlinks while one on hedgehogs from your competitor has only three, Google may deem your page the more pertinent resource. […]

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Search engines provide us with access to information we need – everything from Billy Joel lyrics and relationships advice, to directions for finding our nearest Chinese takeout. While each search engine operates differently and uses its own algorithm for ranking results, all are striving to display the most appropriate answer when users make inquiries – […]

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